Customer Analytics Loyalty Manager
Devise and implement the studio's Retention / Customer Loyalty strategy
Build, develop and execute a cross channel retention plan.
Understanding of consumer based on behavior, spend, geography etc
Increase engagement
Proving customer communications across the board
Experience in managing direct reports.
Accurately report campaign ROI
Develop retention features within products
Passion for problem solving
Genuine interest in social, gaming, analytics, and advertising a must.
Develop retention and winback tools & features to drive retention KPIs higher.
Work closely with Business Intelligence / Marketing / Customer Service/ Technology to ensure retention needs are met and well executed.
Qualifications
- 5 years in Customer Retention / Customer Loyalty
- Exceptional analytics skills and experience working in a metrics driven environment(Tableau / R / SQL / Python / VBA)
- Bachelor's Degree (Computer Science / Business / Marketing / Engineering / Economics / Psychology)
- Masters and/or PHD is a big asset
Job Type: Full-time
Required education: Bachelor's
Required experience: Analytics: 5 years
B2C customer retention or customer loyalty: 5 years
- Job Location
- Company
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