Marketing Analytics Manager

Our client's Marketing & Monetization Team is seeking a Marketing Analytics Manager focused on Customer Retention and Growth.

You will provide and advanced segmentation analyses to increase our daily active users by preventing churn and reactivating lapsed players.potential customers.

You will also perform model builds, A/B tests, forecasting, spend optimization and ad hoc analyses focused on acquisition and retention.  

The right person for this role has exceptional analytical abilities (must have experience using an advanced analytics tool such as R, Python, SQL, Tableau)

You will deliver actionable insights, have a strong work ethic, high sense of urgency and can work independently.  

Produce advanced segmentation analyses using online and offline data using Advanced Analytic tools such as R, Python, SQL for retention and key drivers

Use existing (and build new) predictive models 

Produce and deliver actionable insights

Ensure that marketing campaigns are optimized 

Qualifications

• 5+ years of experience in a highly analytical environment
• Retention/Acquisition focused analytics experience is a must, Games Industry is preferred
• Bachelor’s degree required, major or emphasis in Statistics, Accounting, Finance, or Economics from a top-tier university a plus.  
• Masters strongly preferred.
• Exceptional analytical abilities and high proficiency with R/Python/SQL, Tableau or other BI and/or data visualization tools, Excel and PowerPoint
• Demonstrated experience with Google Analytics preferred
• Excellent verbal and written communication skills with the ability to interact at all levels of the organization
• A high sense of urgency and the ability to multi-task